Page 10 - Annual report eng 2019
P. 10

Tycoons Worldwide Group (Thailand) Plc.


                          2.  Target customers

                              Wire rod:
                              TYCN’s wire rod is targeted at customers who produce PC (high tensile) wire and
                              steel strand, Motor shaft, Bead wire (tire), wire mesh, fasteners, steel nails, automotive
                              parts and etc. downstream related products of manufacturer.

                              Annealed wire:
                              TYCN’s annealed wire is targeted at customers who produce screws, bolts, nuts, nails,
                              rivets, auto parts, mechanical parts, and appliance parts.

                              Reinforcing bar:
                              TYCN’s  reinforcing  bar is targeted at construction companies and steel wholesalers.


                          2.2.1.2  Overseas market

                          1.  Marketing strategies

                              Wire rod and annealed wire:
                              TYCN’s major target market is Taiwan. TGE is not only our major customer, but it is
                              also TYCN’s distributor in Taiwan who sells TYCN’s wire rod and annealed wire
                              throughout Taiwan.

                              Reinforcing bar:
                              TYCN will expand into ASEAN countries such as Myanmar, Laos, and Cambodia
                              through traders and wholesalers.

                              Fastener:
                              Fastener  products  are  targeted  at  European  and  American  market.  Fasteners  are
                              specifically  focused  on  the  regular-specification  segment,  which  allows  TYCN  to
                              quickly  resell them in  case of order cancellation. On the other hand, TGE would
                              produce fasteners with special specification for TYCN and then either directly deliver
                              to customers or sell back to TYCN in case TYCN could not produce the products with
                              special  specification.  TYCN’s  products  have  trademarks  in  so  many  different
                              countries that the brand “TY” has been highly recognized.


                          2.  Target customers

                              A.  Wire rod and annealed wire:
                                    TGE is the biggest customer by exported wire rod and annealed wire.
                                     In other countries, the product is sold to steel manufacturers.

                              B.  Fastener:
                                     Major customers are overseas distributors, trading companies,
                                     and hypermarkets.





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