Page 10 - Annual report eng 2020

Tycoons Worldwide Group (Thailand) Plc.

2. Target customers

Wire rod:
TYCN’s wire rod is targeted at customers who produce PC (high tensile) wire and
steel strand, Motor shaft, Bead wire (tire), wire mesh, fasteners, steel nails,
automotive parts and etc. downstream related products of manufacturer.

Annealed wire:
TYCN’s annealed wire is targeted at customers who produce screws, bolts, nuts,
nails, rivets, auto parts, mechanical parts, and appliance parts.

Reinforcing bar:
TYCN’s reinforcing bar is targeted at construction companies and steel
wholesalers.

2.2.1.2 Overseas market

1. Marketing strategies

Wire rod and annealed wire:
TYCN’s major target market is Taiwan. TGE is not only our major customer, but it
is also TYCN’s distributor in Taiwan who sells TYCN’s wire rod and annealed wire
throughout Taiwan.

Reinforcing bar:
TYCN will expand into ASEAN countries such as Myanmar, Laos, and Cambodia
through traders and wholesalers.

Fastener:
Fastener products are targeted at European and American market. Fasteners are
specifically focused on the regular-specification segment, which allows TYCN to
quickly resell them in case of order cancellation. On the other hand, TGE would
produce fasteners with special specification for TYCN and then either directly
deliver to customers or sell back to TYCN in case TYCN could not produce the
products with special specification. TYCN’s products have trademarks in so many
different countries that the brand “TY” has been highly recognized.

2. Target customers

A. Wire rod and annealed wire:
TGE is the biggest customer by exported wire rod and annealed wire.
In other countries, the product is sold to steel manufacturers.

B. Fastener:
Major customers are overseas distributors, trading companies,
and hypermarkets.

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