Page 8 - Annual Report English 2018

Tycoons Worldwide Group (Thailand) Plc.

Board of investment privilege:

TYCN was granted the promotional privileges from the Board of Investment
(BOI) under a promotion certificate issued on October 11, 1996 to manufacture
steel wire rod, annealed wire (<6mm) and screw under category 2.15
manufacture of steel wire, round bar or steel billet and category 4.7
manufacture of metal wire or wire products and a promotion certificate issued
on April 9, 2003 to manufacture annealed wire (>6mm) and bolt under category
4.7 manufacture of metal wire or wire products.

2.2 Marketing and competitive

2.2.1 Marketing

2.2.1.1. Domestic market

1. Marketing strategies

A.Wire rod and annealed wire:
TYCN is the only one steel manufacturer with “billet surface grinding” procedure
which is able to remove flaws on billets so that the flawless billets can be used for
producing CHQ (Cold Heading Quality) wire rods and annealed wires. These
products get TYCN into the high-end segment in which there are no domestic
competitors. In the segment of ordinary products, TYCN is also the leading
manufacturer who produces a variety of high-quality products and makes on-time
delivery.

B.Reinforcing bar:
Besides straight deformed bar, TYCN also produces compact rebar in coil, which
allows customers to flexibly determine cutting length and minimize production
loss. In 2018, as TY’s production line of deformed bar starts operation, TYCN
and TY are able to produce full range of building steels, and rapidly gain the
market share with its own brand “TY”.

C.Technical service:
TYCN provides knowledgeable technical team to support technical work such as
utilization of TYCN’s product with highest efficiency. TYCN is also able to
adjust chemical composition according to customers’ requirement.

2. Target customers

Wire rod:
TYCN’s wire rod is targeted at customers who produce PC (high tensile) wire and
steel strand, Motor shaft, Bead wire (tire), wire mesh, fasteners, steel nails,
automotive parts and etc. downstream related products of manufacturer.

Annealed wire:
TYCN’s annealed wire is targeted at customers who produce screws, bolts, nuts,
nails, rivets, auto parts, mechanical parts, and appliance parts.

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