Page 9 - Annual Report English 2018
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Tycoons Worldwide Group (Thailand) Plc.
Reinforcing bar:
TYCN’s reinforcing bar is targeted at construction companies and steel
wholesalers.
2.2.1.2 Overseas market
1. Marketing strategies
Wire rod and annealed wire:
TYCN’s major target market is Taiwan. TGE is not only our major customer, but
it is also TYCN’s distributor in Taiwan who sells TYCN’s wire rod and annealed
wire throughout Taiwan.
Reinforcing bar:
TYCN will expand into ASEAN countries such as Myanmar, Laos, and Cambodia
through traders and wholesalers.
Fastener:
Fastener products are targeted at European and American market. Fasteners are
specifically focused on the regular-specification segment, which allows TYCN to
quickly resell them in case of order cancellation. On the other hand, TGE would
produce fasteners with special specification for TYCN and then either directly
deliver to customers or sell back to TYCN in case TYCN could not produce the
products with special specification. TYCN’s products have trademarks in so many
different countries that the brand “TY” has been highly recognized.
2. Target customers
A. Wire rod and annealed wire:
TGE is the biggest customer by exported wire rod and annealed wire.
In other countries, the product is sold to steel manufacturers.
B. Fastener:
Major customers are overseas distributors, trading companies,
and hypermarkets.
3. Distributor
TGE is the distributor in charge of Taiwan market, while TYCN is in charge
of other overseas market. TYCN promotes its products by advertising on
magazines and journals, and participating in international exhibitions.
4. Market positioning
A. Wire rod and annealed wire:
The exported wire rods and annealed wired are classified as high-quality and
high-value products such as CHQ and low alloy products which are major
materials used for fasteners and auto parts.
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