Page 9 - Annual Report English 2018
P. 9

Tycoons Worldwide Group (Thailand) Plc.

                                 Reinforcing bar:
                                 TYCN’s  reinforcing bar is targeted  at construction  companies and steel
                                 wholesalers.

                                2.2.1.2  Overseas market

                              1. Marketing strategies

                                 Wire rod and annealed wire:
                                 TYCN’s major target market is Taiwan. TGE is not only our major customer, but
                                 it is also TYCN’s distributor in Taiwan who sells TYCN’s wire rod and annealed
                                 wire throughout Taiwan.

                                 Reinforcing bar:
                                 TYCN will expand into ASEAN countries such as Myanmar, Laos, and Cambodia
                                 through traders and wholesalers.

                                 Fastener:
                                 Fastener products are targeted at European and American market. Fasteners are
                                 specifically focused on the regular-specification segment, which allows TYCN to
                                 quickly resell them in case of order cancellation. On the other hand, TGE would
                                 produce fasteners with  special specification for TYCN and then  either directly
                                 deliver to customers or sell back to TYCN in case TYCN could not produce the
                                 products with special specification. TYCN’s products have trademarks in so many
                                 different countries that the brand “TY” has been highly recognized.

                              2. Target customers

                                 A.  Wire rod and annealed wire:
                                       TGE is the biggest customer by exported wire rod and annealed wire.
                                        In other countries, the product is sold to steel manufacturers.

                                 B.  Fastener:
                                        Major customers are overseas distributors, trading companies,
                                        and hypermarkets.

                              3. Distributor
                                  TGE is the distributor in charge of Taiwan market, while TYCN is in charge
                                      of other overseas market. TYCN promotes its products by advertising on
                                      magazines and journals, and participating in international exhibitions.

                              4. Market positioning

                                 A.  Wire rod and annealed wire:
                                        The exported wire rods and annealed wired are classified as high-quality and
                                         high-value products such as CHQ and low alloy products which are major
                                         materials used for fasteners and auto parts.




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